Whatever your industry, segment and audience, you can’t deny that a substantial portion of your customers and leads are on social.
Your social media presence is the modern day resume
Gone are the days when people spend hours crafting the perfect qualifications and experience to fit on a single sheet of paper. These days, when you meet someone new, the first thing they ask for is your Instagram. You are a personal brand, whether you realize it or not. If you’re not creating content on all the relevant social platforms, you are and will remain irrelevant.
It’s where all the attention is
Honestly, how much time do you spend scrolling through your Instagram and Facebook feeds, watching YouTube videos, engaging in the Reddit forums, reading articles on LinkedIn? We spend inordinate amounts of time on these social networks these days, that they rival all other forms of communication, whether that’s email, face-to-face, phone calls, or video chats. Keep in mind that whatever it is that you want to accomplish, you first need someone’s attention. The only way to get that is to consistently create quality content on today’s relevant social platforms.
An active social media presence builds relationships with your audience
The average consumer sees Instagram, Twitter, and Facebook as social networks, not marketing machines to be advertised to. This can be a tough pill to swallow when you’re developing your social media marketing strategy.
A lot of companies instinctively take a hard sell approach, inundating their followers with discount offer codes, new product announcements and customer reviews. Then, when the account only brings in modest traffic gains, they assume social just isn’t a good fit for their brand.
Customers don’t want to be pitched to – they want authentic engagement. When you stop seeing social as a way to pitch your customers and start seeing it as a way to connect with them, it will transform your brand. You help customers by answering their questions, entertaining and informing them with relevant content, and over time the exposure brings in new followers who become leads, who become customers.
The social community is still growing fast
And it’s not slowing down any time soon. In fact, we receive dozens of messages each day from people asking how to grow on social media. Needless to say, it’s a universal truth that Instagram and Facebook are no longer just apps where people go to share stunning photos or life updates. It has become an integral part of any marketing strategy. The longer you wait, the more opportunities you will miss, and the harder it will be to grow and establish your presence online. Start today. Start now.
If you would like help marketing on social media, get in contact with us here.