20 Statistics that Will Convince You to Start Advertising Online Immediately

We understand the hesitation of spending money advertising online when you’re unsure what kind of return, if any, you’re going to get back. You might think it’s a waste of money, but that’s only if you don’t know what you’re doing.

That is defensive thinking, at best. Here, we like to think the best defensive strategy is a strong offense. If you want to be alpha, you need to play big. The amount of sales revenue that your business could be making from advertising is just too big to ignore anymore. But if you’re not convinced, we’ll allow these statistics to speak for themselves.

1. 64% of consumers will click on a Google ad when they are looking to buy items online.

2. Global social media ad spend topped $84 billion in 2019. This was the first year social media spend outperformed print ad spend.

In 2019, total ad spend on Facebook reached a whopping $25.56 billion. This represents a 107% increase from 2016. That makes Facebook nearly one-third of the global advertising budget.

3. Social media and watching video content comprise the two most popular activities on the internet.

4. Content marketing gets three times more leads than paid search advertising.

5. Location-specific digital ad campaigns are 20x more effective than traditional banner ads that are not location-based. 

This makes complete sense. Location-based ads are substantially more effective than ads that don’t target by location. Consumers expect ads to be relevant and personalized, and what’s more personal than proximity? You can improve your conversions by bringing more qualified traffic to your landing page, website, or physical storefront.

6. 78% of location-based mobile searches result in an offline purchase.

7. Over 51% of smartphone users have found new brands or products while searching from their mobile device.

8. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile.

9. The average smartphone conversion rate is up by 64%. 

You may be creating your ads on a desktop, but mobile experience still commands the consumer’s attention. No matter what, make sure that your campaigns are mobile-responsive so you can reach and convert this demographic.

10. 37% of online shoppers report using social media for inspiration when they’re ready to make a purchase.

11. 64% of online consumers have reported that watching a Facebook video has influenced them to make a purchase.

Considering that Facebook is the second most-used platform globally, followed by YouTube, it’s imperative to create more video content to engage consumers.

12. Including a video on your landing page can boost your conversion rate by up to 80%, and on average, people spend 2.6x more time on pages with video than without.

13. 93% of marketers say they’ve converted a lead into a paying customer from a video on social media.

14. The average internet user spends 33% of her day on social media. 

15. 72% of consumers want brands to share discounts and other promotions on social media.

16. Facebook remains the most popular social media platform for both B2B and B2C marketing.

We’re in the 22nd century. If your business isn’t advertising in some way, shape, or form on Facebook, it’s time to get with the program already. See how we made over $2,000 in just 10 days with a small budget.

17. Companies that automate lead management see a 10% or more bump in revenue in 6-9 months time.

18. Omnichannel campaigns produce a 250% higher rate of purchase frequency than do single-channel campaigns. Keeping your brand top of mind across numerous channels will drive more revenue. 

It’s not enough for your business to just be on Instagram. Your customers are on YouTube, LinkedIn, Pinterest, Facebook, Google, Reddit, forums, and a myriad of other micro-communities. We advise all our clients to adopt a multi-channel marketing strategy, which is why we see 3x better results than businesses that are solely focused on a single platform.

19. Customer retention rates are 90% higher for omnichannel campaigns than for single-channel campaigns.

No, we’re not repeating ourselves. This point is really that important. Customers are more loyal to brands that engage with them across channels.

20. About 3.03 billion people across the globe are active on social media.

Instagram has over 1 billion monthly active users. There are 250 million active users on Pinterest. There are over 2.38 billion monthly active users on Facebook. LinkedIn has over 500 million users.

Do we need to say more?

For more on how to advertise your business online to triple your growth, send us a message here.