As a new company with its eyes set on disrupting the burger market, our client had ambitious goals for generating virality and awareness on social.

The Challenge

With thousands of self-proclaimed innovative food companies convinced that they’re the next big thing, standing out among the competition on social was a challenge we were excited to take on. To be a real, disruptive force, we needed to be strategic and execute quickly, and consider our strengths so we can leverage them. 

Our Strategy and Insights

Our first and immediate thought: our client had a real shot at amplifying their sales from a Facebook ads strategy, particularly considering their audience of over 300K followers on Instagram.  

On social media, our client had one advantage: their Instagram content was magnificently curated. So we capitalized on that. Rather than creating content for the sole purpose of advertising, we examined their portfolio on Instagram to determine which posts generated the most engagement and added clear CTAs to each post. We replicated those and funneled our marketing budget directly to promoting those posts with the most success. The data was already there. All we had to do was interpret it and act on it.

We even took things one step further and performed A/B testing on various ad copies and headlines to optimize our chances of conversions. 

Thus, we took those insights from Instagram and integrated them into our Facebook advertising strategy to target select audience segments. Because they had a significant following, we didn’t have to target cold markets based on behaviors, interests, or “wasting” thousands of dollars on testing to find the right audience.

Our Results

The brand’s presence on Instagram while simultaneously pivoting to a calculated paid media strategy on Facebook led to nearly 7-figure growth in just 12 months.